Privacy Policy
This Data Processing Addendum ("DPA") forms part of, and is incorporated by reference into, the Terms of Service (the "Terms") between Arora Edge, LLC ("Arora Edge," "we," "us," or "our") and the customer agreeing to the Terms ("you," "Client," or "your"). It governs the processing of Personal Information that Client uploads to, or generates within, the Services in connection with Section 15.2 of the Terms.
In the event of a conflict between this DPA and the Terms with respect to the processing of Personal Information, this DPA controls. All capitalized terms not defined here have the meaning given in the Terms.
With respect to Client Personal Information, the parties agree that:
Each party will comply with its own obligations under Applicable Privacy Laws. Client is responsible for the accuracy, quality, and legality of Client Personal Information and for the lawful basis on which it was collected and made available to Arora Edge.
3.1 Arora Edge will Process Client Personal Information only:
3.2 The subject matter, duration, nature and purpose of the Processing, the types of Personal Information, and the categories of Data Subjects are described in Annex A.
3.3 Arora Edge will promptly notify Client if, in its opinion, an instruction from Client violates Applicable Privacy Laws, unless prohibited from doing so by law.
Arora Edge will not:
Arora Edge certifies that it understands and will comply with these restrictions.
Arora Edge will ensure that personnel authorized to Process Client Personal Information are bound by appropriate confidentiality obligations and Process the information only as necessary to provide the Services.
Taking into account the state of the art, the costs of implementation, and the nature, scope, context, and purposes of Processing, Arora Edge will implement and maintain reasonable and appropriate technical and organizational measures designed to protect Client Personal Information against a Personal Data Breach. These measures are described in Annex C and may be updated from time to time provided the level of protection is not materially decreased.
7.1 Client provides general authorization for Arora Edge to engage Sub-processors to Process Client Personal Information. The current Sub-processors are listed in Annex B.
7.2 Arora Edge will impose data protection obligations on each Sub-processor that are, in substance, no less protective than those in this DPA, and remains responsible for each Sub-processor's performance of its obligations.
7.3 Arora Edge will notify Client of any intended addition or replacement of a Sub-processor with a reasonable opportunity to object on legitimate data protection grounds. If Client reasonably objects and the parties cannot resolve the objection, Client's sole remedy is to terminate the affected Services in accordance with the Terms.
8.1 Taking into account the nature of the Processing, Arora Edge will provide reasonable assistance, including through appropriate technical and organizational measures and the self-service functionality of the Platform, to help Client respond to requests from Data Subjects to exercise their rights under Applicable Privacy Laws (such as access, deletion, correction, portability, and opt-out).
8.2 If Arora Edge receives a request directly from a Data Subject relating to Client Personal Information, it will, unless legally required to respond, direct the Data Subject to Client and, where appropriate, promptly notify Client.
9.1 Arora Edge will notify Client without undue delay, and in any event within seventy-two (72) hours, after becoming aware of a Personal Data Breach affecting Client Personal Information.
9.2 The notification will describe, to the extent known and reasonably available, the nature of the breach, the categories and approximate number of Data Subjects and records affected, the likely consequences, and the measures taken or proposed to address it.
9.3 Arora Edge will take reasonable steps to mitigate and remediate the breach and will cooperate with Client's reasonable requests. This notification is not an acknowledgment of fault or liability.
Taking into account the nature of Processing and the information available to Arora Edge, Arora Edge will provide Client with reasonable assistance necessary for Client to comply with its obligations regarding the security of Processing, breach notification, data protection impact assessments, and prior consultation with regulators, where such obligations apply to Client under Applicable Privacy Laws.
11.1 Upon termination or expiration of the Services, Arora Edge will, at Client's election and in accordance with Section 17 of the Terms, retain Client Personal Information for a period of thirty (30) days to allow Client to export it.
11.2 After that period, Arora Edge will delete or archive Client Personal Information, except to the extent that retention is required by applicable law or for the establishment, exercise, or defense of legal claims. Personal Information retained in routine backups will be deleted in the ordinary course of Arora Edge's backup cycle.
12.1 Arora Edge will make available to Client, on reasonable written request and no more than once per twelve (12) month period, information reasonably necessary to demonstrate compliance with this DPA.
12.2 Where Applicable Privacy Laws grant Client an audit or assessment right, that right may be satisfied by Arora Edge providing relevant policies, summaries, or third-party attestations. Any on-site inspection will be conducted during business hours, with reasonable advance notice, subject to confidentiality obligations, and in a manner that does not disrupt Arora Edge's operations.
If Client Personal Information originating from the European Economic Area, the United Kingdom, or Switzerland is Processed by Arora Edge, the parties agree that any legally required transfer mechanism (including the applicable Standard Contractual Clauses and the UK Addendum) is incorporated into this DPA by reference and completed with the details in Annexes A and B. The Services are otherwise operated from the United States, and Client Personal Information will be Processed in the United States.
Client represents and warrants that it has:
Each party's liability arising out of or related to this DPA is subject to the limitations and exclusions of liability set out in the Terms, and any reference in the Terms to a party's liability means the aggregate liability of that party under the Terms and this DPA combined.
This DPA takes effect on the Effective Date and remains in force for as long as Arora Edge Processes Client Personal Information under the Terms. Provisions that by their nature should survive termination will survive.
This DPA supplements the Terms. Except as expressly modified here, the Terms remain in full force and effect. If there is a conflict between this DPA and the Terms regarding the Processing of Personal Information, this DPA prevails.
| Item | Description |
|---|---|
| Subject matter | Provision of the Services described in the Terms (custom-built website, form integration, technical account management, automations, and automated lead delivery). |
| Duration | For the term of the Client's Subscription, plus the retention period described in Section 11. |
| Nature and purpose | Hosting, storing, transmitting, displaying, organizing, and otherwise Processing Client Personal Information as necessary to operate the Services and deliver leads to Client. |
| Types of Personal Information | Names, email addresses, phone numbers, postal addresses, form submissions, lead and inquiry details, and other identifiers Client's customers and prospects submit through Client's website or that Client uploads to the Platform. |
| Categories of Data Subjects | Client's own customers, prospects, and leads (e.g., homeowners and other individuals who contact or transact with Client). |
| Sensitive data | The Services are not intended for the Processing of sensitive categories of Personal Information. Client should not upload such data unless expressly agreed in writing. |
| Sub-processor | Purpose | Location |
|---|---|---|
| HighLevel, Inc. (GoHighLevel) | White-label Platform, CRM, hosting, SMS/MMS, voice, email, and automation infrastructure | United States |
| Stripe, Inc. | Payment processing (billing and subscription payments) | United States |
| Google LLC | Website analytics (Google Analytics) | United States |
Arora Edge may update this list in accordance with Section 7. The current list of Sub-processors is available on request.
Arora Edge maintains reasonable and appropriate safeguards, including:
No security program can guarantee absolute security. These measures represent Arora Edge's reasonable safeguards and may be updated as described in Section 6.
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